Using electronic media for information sharing activities: a replication and extension

This article reports a replication and extension of a study that explored individual perceptions of factors that underlie the use of electronic media (electronic mail, world-wide-web, list serves, and other collaborative systems). The original study was conducted in a single Australian university. The study was replicated in a Canadian university. The replication allowed testing of the enlarged research model that involves organizational culture variables as well as attitudes toward information policies. Overall, the expanded research model includes culture variables, task and technology related variables, as well as individual attitudes and beliefs. We found that task and technology related variables explained more of the use of electronic media for sharing than culture related variables or the individual attitudes and beliefs. Specifically, task interdependence, perceived information usefulness and the user’s computer comfort were most strongly associated with the person’s use of electronic media. Two dimensions, employee orientation and need for achievement, of organizational culture had a significant influence on the use of electronic media for information sharing activities although less strongly than the task and technology related variables. Of the individual attitudes and beliefs, attitudes about information policies had a significant influence on the use of electronic media for information sharing activities. Besides the value of replication of a research model in another culture, the study contributed to the information systems literature by developing initial scales for two new constructs: attitudes about information policies and information culture.